Nike: Evolution
Brand
Date
Sep 2023
Description
Nike’s Evolution project highlights the design lineage of the brand's athletic footwear through a fast-paced sequence of transformations. Set against the backdrop of an outdoor running track, the piece utilizes advanced VFX to peel away layers of iconic sneaker models, revealing the material transitions beneath. Executed with a focus on clean, technical precision, the commercial employs a low-angle perspective to maintain a tight focus on the footwear. The project was created with post-production and VFX by The Embassy.
Style
Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Charcoal
Background
Road
Context
Advertising Campaign
Associated creatives
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