Nike: Eightlines directed by Benoit Marzouvanlian
Brand
Date
Oct 2025
Description
Eightlines is a high-intensity athletic film for Nike that focuses on the rhythmic mechanics of sprinting. Directed by Benoit Marzouvanlian, the project leans into a cinematic aesthetic, utilizing a monochromatic palette and low-key chiaroscuro lighting to isolate the athlete against the stadium environment. The production, handled by Soldats, emphasizes movement through fast pacing and dynamic camera angles. With post-production and VFX provided by 1to1 Paris, the film incorporates gritty high-contrast grain and slow-motion sequences to build an energetic sport narrative.
Style
Horizontal, Action, Cinematic, Gritty, Grainy
Techniques
Analogue / film, Low-key / chiaroscuro, Slow motion
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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