Nike: Dream Further
Brand
Date
Sep 2019
Description
Nike’s Dream Further campaign brings the intensity of professional soccer to the screen, focusing on the sensory environment of the stadium experience. The film follows players as they transition from the tunnel shadows into the high-contrast glare of a packed pitch, capturing the tension of pre-match lineups and spectator energy through a cinematic, live-action technique. The project features creative direction by Wieden+Kennedy New York with production handled by PRETTYBIRD UK. Technical execution includes post-production and VFX from The Mill London, paired with sound design and music by Human and Joint.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Navy
Burnt Orange
Background
Sports Venue
Context
TVC / TV Commercial
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