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Nike: Dina: Getting To The Starting Line

Brand
Date

Aug 2024

Description

This sports campaign follows athlete Dina as she prepares for major competition, capturing her training routine at the Blackheath and Bromley Athletic Club. The film features a mix of aerial drone footage and ground-level action sequences, emphasizing the physicality of her training regimen under stadium lights. The project channels a cinematic, live-action aesthetic, utilizing natural light to frame the nocturnal training session. Music and sound design are provided by The Elements Music, rounding out the production alongside internal creative work from Nike.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Natural light, Drone footage

Industries
Color
Medium Grey
Blush
Background

Sports Venue

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

The Elements Music
The Elements MusicMusic / Sound
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