Logo

Nike

Corinthians Vai na Alma
Brand
Nike
ProjectCorinthians Vai na Alma
Date

May 2026

Description

Nike's 'Corinthians Vai na Alma' sports campaign captures the intersection of community, urban culture, and football. Through a series of energetic portraits and street-level scenes, the work focuses on the connection between local identity and the sport, utilizing a mix of live-action technique and split-screen edits to drive the narrative forward. Produced by GREATERGOOD, the project incorporates VFX and graphic overlays to emphasize movement and atmosphere. The aesthetic leans into natural light, maintaining an authentic feel throughout the sequence as the cinematography tracks the participants' interactions in both sports and casual apparel.

Style

Horizontal, Commercial, Action, Cinematic

Techniques

VFX / visual effects

Industries

Soccer

Color
Pure White
Jet Black
Background

Street

Context

Advertising Campaign

Associated creatives

GREATERGOOD
GREATERGOODProduction
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