Nike
Corinthians Vai na Alma
Brand
ProjectCorinthians Vai na Alma
Date
May 2026
Description
Nike celebrates the intersection of sport and local identity in the Corinthians Vai na Alma campaign. This commercial production documents the pulse of the community, pairing portraits of athletes and supporters with candid urban exploration. The project leans into a cinematic visual language, utilizing split-screen edits and VFX to layer movement and environment. By integrating live-action technique with energetic motion, the film captures the intersection of sports culture and daily life. Production services for the campaign were provided by GREATERGOOD.
Style
Horizontal, Commercial, Action, Cinematic
Techniques
VFX / visual effects
Industries
Soccer
Color
Pure White
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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