Nike: Santiago
Brand
Date
Mar 2023
Description
Nike presents Santiago, a cinematic film project that explores the grit and intensity of football. Directed by Visie Admin, the project captures the sport across varied environments, transitioning from mountain vistas to the raw textures of urban courts and dirt pitches. Produced by Picture Farm, the film employs live-action technique to ground the narrative in authentic movement. Dramatic backlit silhouettes and warm sun flares define the aesthetic, emphasizing the rhythmic, high-action nature of the game through a series of close-up sequences.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Burnt Orange
Jet Black
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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