Nike: Chase The Day
Brand
Date
Jul 2023
Description
Nike’s Chase The Day project is an energetic commercial campaign capturing the intersections of youth culture and active lifestyle. The film follows a group of young adults in an urban setting, grounding the brand's latest athletic apparel and footwear in a series of social interactions. The piece, developed by AKQA UK, utilizes live-action technique and fast-paced cutting to maintain a high-energy rhythm. With scenes set against a backdrop of city transit and local food culture, the production leans into a vibrant aesthetic accentuated by golden hour natural light.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Pure White
Crimson
Navy
Background
Street
Context
TVC / TV Commercial
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