Nike: Chase The Day (10")
Brand
Date
Jul 2023
Description
Nike’s 'Chase The Day' campaign presents a 10-second commercial spot capturing energetic summer lifestyle moments. The film follows a group of young adults engaged in urban activities, from skateboarding to casual street-side interactions, set against a backdrop of warm, nostalgic color grading. Developed by AKQA UK with production support from L'Éloi, the piece utilises natural light and dynamic framing to maintain a sense of active pacing. Post-production and sound design were handled by Supersavant and OutPost, rounding out the technical execution for this live-action project.
Style
Horizontal, Commercial, Retro, Golden Hour
Techniques
Natural light
Industries
Context
TVC / TV Commercial
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