Nike: CeeDee
Brand
Date
Oct 2025
Description
Nike spotlights wide receiver CeeDee Lamb in this dynamic action sequence, capturing the precision of professional football. Filmed in a packed stadium, the spot utilizes live-action technique and slow motion to focus on a high-stakes catch. The low-angle perspective emphasizes the scale of the game, relying on natural light to ground the cinematic intensity. Produced by papercut, the piece highlights the athlete's movement within the vertical frame.
Style
Vertical, Action, Cinematic
Techniques
Slow motion
Industries
Color
Pure White
Navy
Jet Black
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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