Nike: C1TY
Brand
Date
Feb 2025
Description
Nike introduces the C1TY sneaker through a high-energy commercial spotlighting the footwear’s durability in urban environments. The piece utilizes rapid cuts and a muted color palette to focus on the shoe's traction and functionality across city landscapes. The film leans into a gritty aesthetic, grounding the product in everyday metropolitan settings like subway cars and sidewalks. Post-production and VFX were managed by Wild Island Films, with sound and music composition provided by Father.
Style
Horizontal, Commercial, Gritty
Industries
Color
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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