Nike
C1TY
Brand
ProjectC1TY
Date
Feb 2025
Description
Nike introduces the C1TY sneaker through a high-energy commercial campaign set against the backdrop of metropolitan infrastructure. The visuals move through city sidewalks and subway transit, grounding the footwear in a realistic, daily urban environment. The spot utilizes rapid cuts to emphasize the sneaker's durability and traction. With its muted color palette and naturalistic lighting, the campaign leans into a gritty aesthetic that focuses on movement and functional design. Post-production and VFX were handled by Wild Island Films, with original music and sound design provided by Father.
Style
Horizontal, Commercial, Gritty
Industries
Sportswear
Color
Camel
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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