Nike
Bring Nike Jordan to London
Brand
ProjectBring Nike Jordan to London
Date
Jun 2025
Description
The Bring Nike Jordan to London campaign documents an authentic portrait of metropolitan youth culture through a series of editorial images. Captured by photographer Jessica Madavo, the project focuses on the intersection of sportswear, urban mobility, and street-level fashion. Utilizing a combination of natural light and raw, gritty textures, the visuals document lifestyle interactions and athletic movement across outdoor basketball courts and city streets. The imagery emphasizes movement through action shots and close-ups of footwear, often highlighting the Jordan Jumpman branding within the context of everyday streetwear.
Style
Vertical, Editorial
Techniques
Natural light
Industries
Sportswear
Color
Pure White
Context
Advertising Campaign
Associated creatives
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