Nike: Bring Nike Jordan to London

Jun 2025

Nike's Bring Jordan to London initiative centres on the city's urban landscape, capturing the intersection of basketball culture and streetwear. The campaign highlights local lifestyle energy, featuring candid moments on asphalt courts and neighbourhood streets through a documentary-style lens. Photographer Jessica Madavo utilises natural light to frame subjects within metropolitan settings. The imagery employs earthy tones and clean compositions, incorporating analogue film textures to underscore the movement and grit of the street-level scene. These editorial visuals focus on performance apparel and footwear, emphasizing athletic detail against everyday urban architecture.

Vertical, Editorial

Natural light

Advertising Campaign