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Nike: Battlegrounds

Brand
Nike
Date

Sep 2023

Description

Nike’s Battlegrounds project centers on the raw intensity of street basketball culture, with professional athlete LeBron James hosting and narrating the competition. The film showcases a high-contrast rivalry between basketball players from New York and Chicago, set against urban backdrops that highlight the community's dedication to the sport. The aesthetic leans into a monochrome palette, utilizing gritty textures and dramatic, low-key lighting to emphasize the atmosphere of the courts. Through fast-paced cuts and cinematic, live-action cinematography, the piece captures the energy of competitive play while anchoring the narrative in the history of the sport.

Style

Horizontal, Cinematic, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
Football (American)
Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

LBB Uploads
LBB UploadsMusic / Sound
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