Nike: Bangkok
Brand
Date
Apr 2025
Description
Nike's 'Bangkok' campaign captures the intersection of urban exploration and endurance, following a group of runners as they navigate the city’s bustling markets and narrow alleyways. The film highlights the active spirit of the metropolitan landscape, moving from dense street vendors to open thoroughfares under bright, atmospheric light. Utilizing a combination of handheld camera work and dynamic drone footage, the production leans into a cinematic, live-action aesthetic. The fast-paced tracking shots emphasize a high-energy approach to the outdoor sports environment, prioritizing motion and local cultural texture.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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