Nike: Awaken Your Madness
Brand
Date
Jan 2025
Description
Nike's 'Awaken Your Madness' is a high-contrast commercial film that leans into intense, cinematic storytelling. The piece captures raw athletic exertion on the soccer pitch, utilizing monochrome visuals to heighten the focus on the player’s movement and physical intensity. Produced by MJZ and MrMr Films with creative direction by Wieden+Kennedy, the project employs a chiaroscuro lighting approach to isolate the subject against an encroaching crowd and turbulent backdrop. The film features post-production and VFX work by no8, with editorial services provided by Trim Editing.
Style
Horizontal, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Context
TVC / TV Commercial
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