Nike: Après Ski 2025
Brand
Date
Nov 2025
Description
Nike’s Après Ski 2025 collection brings a refined edge to technical sportswear, blending high-fashion tailoring with alpine functionality. The project, designed by Simon Porte Jacquemus, features a series of portraits that lean into editorial aesthetics, contrasting vibrant, saturated outerwear against both minimalist studio backgrounds and stark snowy landscapes. Throughout the series, the styling emphasises clean lines and textured fabrics, utilizing natural light to highlight the construction of the collection. The imagery alternates between studio portraits and outdoor alpine compositions, with talent Bibi Breslin central to the campaign’s visual identity.
Style
Vertical, Clean, Editorial, Warm
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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