Logo

Nike

App
Brand
Nike
ProjectApp
Date

Sep 2025

Description

Nike’s latest project showcases the interface for their new electric scooter companion app, emphasizing functionality through a high-fidelity digital product reveal. The design centres on essential user metrics, including battery levels, real-time trip planning, and location services for swap stations. Executed with clean studio lighting and a minimalist aesthetic, the visuals present the mobile interface against a striking red backdrop. The project utilises 3D render and CGI techniques to highlight the smartphone hardware, resulting in a polished commercial presentation. Creative direction and product design for the platform were led by Ruchit Mehta.

Style

Commercial, Square, Clean, Minimalist

Techniques

3D render / CGI

Industries

Apps & Digital Platforms

Color
Jet Black
Pure White
Butter
Background

White Seamless, Solid Colour

Context

Digital / Display Advertising

Associated creatives

Ruchit Mehta
Ruchit MehtaCreative Director
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