Nike: All for One
Brand
Date
May 2026
Description
Nike’s All for One campaign captures a vibrant community of young women in motion, set against a backdrop of industrial and urban landscapes. The project focuses on expressive choreography and group movement, emphasizing a sense of solidarity through rhythmic visual sequencing. Produced by GREATERGOOD, the piece utilizes a cinematic approach with saturated, warm tones that highlight contemporary streetwear. The execution relies on live-action techniques, alternating between fluid tracking shots and deliberate slow-motion captures to frame the movement.
Style
Horizontal, Cinematic, Saturated, Warm
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Crimson
Background
Street
Context
Music Video
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