Nike: Air Zoom Alphafly
Brand
Date
Oct 2023
Description
This commercial for the Nike Air Zoom Alphafly centers on a retro-styled control room environment, blending high-tech instrument panels with a heavy focus on the footwear's design. The production utilizes a cinematic, moody atmosphere, leaning into low-light ambient illumination and a distinct color palette of deep shadows accented by sharp indicator lights. Produced by Dress Code, the film incorporates live-action technique to intercut archival running sequences with close-up shots of the console and monitoring hardware. The visual language emphasizes technical performance through rhythmic edits and focused displays of data.
Style
Horizontal, Cinematic, Moody
Industries
Context
TVC / TV Commercial
Associated creatives
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