Nike: Air Max Day
Brand
Date
Jan 2026
Description
Nike marks Air Max Day with an urban campaign that documents the intersection of transit infrastructure and contemporary design. The film leans into a cinematic visual language, moving from historic city streetscapes to interiors defined by vertical light panels. Developed by agency HATTER, the production highlights the relationship between the built environment and custom accessories. The project employs a clean aesthetic and live-action techniques to frame the brand within a modern urban context.
Style
Horizontal, Cinematic, Clean
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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