Nike
Air Max Day
Brand
ProjectAir Max Day
Date
Jan 2026
Description
This campaign for Nike celebrates Air Max Day through a series of urban landscapes and street scenes. The work documents movement through historic city infrastructure, juxtaposing heritage architecture with contemporary, neon-lit interior installations. Produced by agency HATTER, the project features a live-action technique that leans into a cinematic aesthetic. The narrative follows individuals navigating modern environments, punctuated by displays of custom accessories and brand-specific iconography.
Style
Horizontal, Cinematic, Clean
Industries
Sportswear
Background
Street
Context
Advertising Campaign
Associated creatives
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