Nike: Air Max 90 x END

Nov 2022

Nike spotlights the Air Max 90 x END collaboration in this documentary-style campaign, which highlights the sneaker through a blend of archival footage and kinetic, outdoor sequences. The edit leans into grainy film aesthetics and motion blur to establish a nostalgic, energetic tempo across the film. Produced by Love Song under the creative direction of Visie Admin, the project maintains a sharp product focus while utilising slow motion and dynamic movement to capture the sneakers across various urban textures and dusk settings.

Documentary, Horizontal, Grainy, Nostalgic

Super 8 / 16mm, Slow motion

Brand Film / Corporate Video