Nike

Mar 2026

Nike leans into the high-octane intersection of performance heritage and contemporary streetwear with the Air Jordan Infrared Collection. Captured through the lens of photographer Erika Kamano, this editorial campaign expertly distills the brand's legendary basketball DNA into a series of bold, fashion-forward portraits. By utilizing studio strobe lighting and a sophisticated low-key chiaroscuro aesthetic, the production team creates an atmosphere that feels both gritty and elevated. The visuals rely on the precise interplay of shadow and texture, allowing the vibrant infrared accents of the footwear and the complex graphics of the apparel to command center stage against minimalist black backgrounds. Movement director Alicia Fotino plays a pivotal role in shaping the subjects' poses, imbuing the stills with a sense of athletic confidence that transcends traditional product photography. The styling is anchored by the intricate work of hair stylist Erol Karadağ and makeup artist Raisa Flowers, whose contributions provide a polished, editorial finish that perfectly complements the collection’s urban energy. Manicurist Mei Kawajiri adds a final layer of intentionality to the compositions, ensuring every frame functions as a cohesive exploration of modern sportswear style. By blending high-end editorial techniques with live-action sensibilities, the campaign effectively reinvents the iconic Air Jordan silhouette, positioning it as an essential cornerstone of the current fashion landscape while honoring its profound cultural legacy.

Editorial, Vertical, Commercial

Studio strobe

Sportswear, Fashion, Fashion