Nike
ACG Images
Brand
ProjectACG Images
Date
Feb 2026
Description
Nike highlights the rugged utility of its ACG trail running line in this latest product showcase. The imagery focuses on the intricate detailing of the footwear, documenting the specific tread patterns and material textures through a clean, commercial lens. Produced by Wieden+Kennedy Portland and magna studios, the series uses a vertical format and controlled studio lighting to isolate the technical features of the silhouette. Supporting post-production and VFX are managed by Selected Works and Rare Medium TV, with sound and music composition provided by Mr. Pape and Field Day.
Style
Vertical, Commercial, Clean
Industries
Sportswear
Color
Crimson
Pure White
Background
White Seamless
Context
E-commerce / Product
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