Nike presents a product campaign for the ACG line, focusing on the technical design of their trail running footwear. The visuals highlight the rugged construction of the silhouette, specifically calling out the mud-splattered texture and the ACG triangular branding.
Captured through commercial photography, the imagery maintains a clean aesthetic that emphasizes the build of the trail shoe against a neutral backdrop. The project was developed by Wieden+Kennedy Portland, with additional production support from magna studios, post-production by Selected Works and Rare Medium TV, and sound design by Mr. Pape and Field Day.
