Nike
10K Training Plan Milan
Brand
Project10K Training Plan Milan
Date
Apr 2025
Description
Nike's 10K Training Plan Milan is a documentary-style campaign film that tracks a community-focused preparation session for distance runners. Featuring a running coach and a diverse group of athletes, the production highlights collective training in an outdoor park setting. Produced by Untold Fable, the project utilizes live-action techniques and natural light to maintain a clean, grounded aesthetic. The work frames the training process through a documentary lens, focusing on movement and preparation within an athletic context.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White
Crimson
Background
Park
Context
Brand Film / Corporate Video
Associated creatives
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