NFL: Born to Play Teaser
Brand
Date
Feb 2024
Description
The NFL "Born to Play" teaser brings the sport to a global audience, centering on a high-energy journey through a bustling market in Accra, Ghana. The piece leans into an immersive live-action technique, capturing the movement of athletes as they navigate through local stalls and vibrant street scenes. Produced by agency 72andSunny LA, the film uses cinematic drone footage to bridge the gap between professional football and local environments. It prioritizes a dynamic, active visual language to ground the sport within the cultural fabric of the location.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Color
Royal Blue
Pure White
Background
Market
Context
Brand Film / Corporate Video
Associated creatives
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