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Brand
NFL
ProjectBorn to Play Teaser

NFL Born to Play Teaser 2024

Associated creatives

72andSunny LA
72andSunny LAAgency / Creative

Tags

american football playerfootball playermarket vendorstreet marketaccra ghanacrowded market

Description

This video teaser for the NFL project titled Born to Play captures American football players moving dynamically through a crowded market in Accra, Ghana. The sequence opens with an aerial shot of a busy street scene displaying large yellow text, followed by close-ups of market vendors handling produce, local shoppers, and football players leaping and running through the stalls. The visual style combines high-energy live-action capture with vibrant local street environments, highlighting cultural integration. The project was created by 72andSunny LA for the NFL brand.