Newcastle City Council
Fostering
ProjectFostering
Date
Feb 2025
Description
Newcastle City Council’s fostering campaign presents a series of intimate, supportive interactions between caregivers and youth in domestic environments. The work, produced in collaboration with AdSmart from Sky, focuses on the interpersonal dynamics of patience and connection, highlighting shared moments within kitchens and living spaces. Utilizing a documentary approach, the film leans into a warm, natural light aesthetic to ground the narrative. By centering on candid expressions and domestic activity, the project emphasizes the everyday reality of fostering through a clean, live-action technique.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Charitable Organisations
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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