Newcastle City Council: Fostering
Date
Feb 2025
Description
Newcastle City Council’s fostering campaign presents a series of intimate, supportive vignettes between adults and young people. Captured within authentic domestic environments, the film highlights the daily interactions—from shared kitchen activities to quiet moments of connection—that define the fostering experience. The project, produced in collaboration with AdSmart from Sky, centers on the patience and humor inherent in building new relationships. By utilizing natural light and a documentary-led visual approach, the film maintains a clean, candid aesthetic that emphasizes relatable human interaction.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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