Netflix Brasil: Brand Identity

Jun 2021

Netflix Brasil engages with local audiences through a comprehensive brand identity project that merges digital interaction with tactile print media. The initiative centers on the 'Almanac Tudum,' a physical publication that serves as an extension of the brand's visual language, blending high-contrast editorial design with a playful, sticker-heavy aesthetic. Led by design agency PORTO ROCHA, the project utilizes bold typography, saturated color blocking, and a grid-based editorial layout to organize diverse cultural content. The execution incorporates collaborative illustration by Camila Rosa, Carlo Giovani, Fabrizio Lenci, Lebassis, and Paula Cruz, alongside portrait photography by Mari Juliano. Through techniques including screen printing and analogue film, the work maintains a clean yet energetic feel, effectively bridging mobile web UI elements with static graphic storytelling.

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