Netflix Brasil

Jun 2021

Netflix Brasil developed a comprehensive brand identity system centered around the 'Almanac Tudum' publication, a project that blends print craftsmanship with digital-first design. The initiative leans into a vibrant, high-contrast aesthetic, utilizing saturated color blocking and bold typography to establish a playful, energetic presence. Designed by PORTO ROCHA, the visual system integrates a modular grid structure with editorial photography by Mari Juliano. The composition incorporates diverse illustration styles from Camila Rosa, Carlo Giovani, Fabrizio Lenci, Lebassis, and Paula Cruz, creating a dense collage of graphic elements. These assets are unified through deliberate print production by Leograf Gráfica E Editora, resulting in a cohesive suite of materials that span across editorial spreads, mobile web interfaces, and physical books.

Horizontal, Clean

Streaming Platforms