Net-A-Porter

Jul 2025

Net-A-Porter showcases the latest seasonal collection in this fashion editorial campaign, spotlighting the collaboration with Chloé. The imagery leans into a blend of high-end editorial aesthetics and product-focused commercial photography to highlight the tactile details of the collection, including structured leather, faux fur, and signature gold hardware. Shot by photographer Annemarie Kuus, the campaign captures model Gaia Orgeas against a mix of neutral studio and outdoor stone environments. The execution employs soft natural light and a clean visual style, punctuated by occasional raw, analogue film textures that emphasize the material quality of the garments and accessories. Fashion styling by Charlotte Blazeby coordinates layered textiles with ornamental jewelry, supported by hair work from Chi Wong and makeup by Anne Sophie Costa.

Editorial, Vertical, Clean

Natural light

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