Nestle
Family First
Brand
ProjectFamily First
Date
Jan 2025
Description
Nestle presents 'Family First,' an animated campaign produced by Studio AKA in collaboration with agency BBH London. The film explores domestic narratives through expressive, prehistoric characters set against stylized cave environments. Employing traditional animation techniques to achieve a hand-drawn aesthetic, the sequence utilizes a warm, earthy palette to depict familial interactions and nocturnal landscapes. The work focuses on visual storytelling through cave paintings and detailed character animation, maintaining a cinematic quality throughout the production.
Style
Artistic, Horizontal, Cinematic, Earthy
Techniques
Animation
Industries
CPG / Packaged Food
Color
Caramel
Cream
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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