Nestle: 2024

Brand

Date

Jan 2025

Description

Nestle’s 2024 campaign consists of a series of cinematic vignettes that depict the quiet transition from early morning stillness to the beginning of a daily routine. Through a collection of intimate domestic moments, the narrative explores the start of the day across diverse settings, ranging from softly lit bedrooms to sunlit interior spaces. Developed by agencies Publicis Conseil and Publicis London, the project employs a live-action technique that leans into moody, atmospheric framing. The production, handled by Prodigious, utilises natural morning light and a muted colour palette to maintain a consistent tone across the various sequences.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film

Industries

CPG / Packaged Food

Color

Charcoal

Navy

Background

Bedroom

Context