Nescafe: Espresso Concentrate
Brand
Date
Jul 2025
Description
This commercial video for Nescafe highlights the preparation process for an iced coffee using Espresso Concentrate. The production leans into a clean aesthetic, combining live-action technique with dynamic motion graphics to guide the viewer through the steps of building the drink. The sequence focuses on the tactile elements of the recipe, starting with close-up shots of ice and the pour, before incorporating on-screen text overlays to demonstrate the mix. The project concludes with a product-focused shot of the Espresso Concentrate bottles displayed on a wooden tray.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Background
Kitchen
Context
TVC / TV Commercial
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