This commercial video for Nescafe highlights the preparation process for an iced coffee using Espresso Concentrate. The production leans into a clean aesthetic, combining live-action technique with dynamic motion graphics to guide the viewer through the steps of building the drink.
The sequence focuses on the tactile elements of the recipe, starting with close-up shots of ice and the pour, before incorporating on-screen text overlays to demonstrate the mix. The project concludes with a product-focused shot of the Espresso Concentrate bottles displayed on a wooden tray.
