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Nescafe: Exercise

Date

Sep 2023

Description

Nescafe presents a commercial spot titled 'Exercise' that highlights the role of its instant coffee within the daily routine. The narrative contrasts a mundane office environment with a high-energy aerobics class, utilizing live-action technique to bridge the two distinct settings. Produced by Easy Mondays, the film explores the transition from a quiet moment of preparation to a vibrant, neon-lit workout scene. This CPG project maintains a clean aesthetic throughout, focusing on the product integration of Nescafe Clasico within both professional and active lifestyles.

Style

Horizontal, Commercial, Clean

Color
Medium Grey
Camel
Background

Office

Context

TVC / TV Commercial

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