Nescafe 80 Degrees 2024

About

Nescafe's 80 Degrees campaign captures the methodical, tactile rituals behind coffee preparation. The commercial highlights the specific temperature-focused craft of brewing, moving through a sequence of home kitchens and cultural spaces. Directed with a cinematic warmth, the production leans into a golden hour aesthetic. The project utilizes live-action techniques and an analogue film feel to emphasize the intimacy of the morning routine, featuring a diverse range of domestic environments and coffee vessels. Creative development was led by Courage, with production services provided by Spy Films and HAWAI. Post-production, editorial, and sound design were handled by Alter Ego, Outsider Editorial, and Vapor Music, respectively.