Neiman Marcus

Feb 2025

Neiman Marcus channels the spirit of classic high-society gatherings in their Café Society Spring 2025 ad campaign, transforming the iconic Mr. Chow Beverly Hills into a stage for vibrant, high-fashion storytelling. Through the lens of photographer Bobby Doherty, the campaign leans into a sense of curated nostalgia, blending the precision of studio strobe lighting with the fluid intimacy of natural light to define the season’s aesthetic. The project features a star-studded cast including Kathy Hilton, Pat Cleveland, Nara Smith, and Lucky Blue Smith, who navigate the space with a theatrical poise that elevates luxury fashion into an immersive narrative. From structural, voluminous gowns to sharp, tailored suiting in daring, saturated hues, the styling acts as a bridge between rigid editorial minimalism and the loose, playful energy of a social affair. The visual language utilizes striking color contrasts—such as vibrant orange backdrops against classic checkerboard floors—to create a cinematic tension that feels both retro and undeniably modern. By integrating elements like intricate floral arrangements and opulent dining scenes, the campaign captures a sophisticated lifestyle that feels elevated yet approachable. This collection of images serves as a masterclass in fashion editorial, successfully positioning the brand at the intersection of heritage glamour and contemporary street-style influence, ultimately celebrating the theater of dining and the art of dressing for the occasion.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion