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BrandNeiman Marcus
Project'Café Society' Spring 2025 Ad Campaign
Group of diverse fashion figures gathered around dining tables in a high-end restaurant setting for Neiman Marcus.

Neiman Marcus 'Café Society' Spring 2025 Ad Campaign 2025

Associated creatives

Nabil Aliffi
Nabil AliffiNeiman Marcus Chief Brand Officer
Bobby Doherty
Bobby DohertyPhotographer
Mark Underwood
Mark UnderwoodVideographer
Kathy Hilton
Kathy HiltonModels
Pat Cleveland
Pat ClevelandModels
Nara Smith
Nara SmithModels
Lucky Blue Smith
Lucky Blue SmithModels
Mr. Chow
Mr. ChowModels
China Chow
China ChowModels
Ivy Getty
Ivy GettyModels
Mobolaji Dawodu
Mobolaji DawoduModels
Cindy Rachofsky
Cindy RachofskyModels
and Pierce Abernathy
and Pierce AbernathyModels
Mr. Chow Beverly Hills
Mr. Chow Beverly HillsLocation

Tags

group of people diningfashion campaign castdinner party scenepeople dining

Description

This image captures the Café Society Spring 2025 advertising campaign for Neiman Marcus, photographed by Bobby Doherty. A diverse ensemble cast of notable figures including Kathy Hilton, Pat Cleveland, Nara Smith, and Mr. Chow are gathered around elegantly dressed dining tables inside the iconic Mr. Chow Beverly Hills restaurant. The scene is rich with vibrant colors, dramatic lighting, and exquisite fashion styling by Mobolaji Dawodu, celebrating a lively and sophisticated dinner party atmosphere.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Crimson (30%)
Navy (20%)
Pure White (30%)

Background

Bar

Context

Advertising Campaign