Zimmermann

Jan 2024

Zimmermann’s Resort Swim 25 collection leans into a rugged, coastal aesthetic, capturing an effortless seaside narrative through high-contrast editorial photography. Photographed by Benny Horne with creative direction by Emil Vrisakis, the campaign trades studio polish for the raw, volcanic textures of rocky shorelines and expansive turquoise waters. The visuals foreground fluid, sun-drenched motion, utilizing natural light and subtle lens flares to emphasize the intricate craftsmanship of the brand’s patterned lace dresses, knit maxi styles, and detailed swimwear. The execution relies on a warm, golden-hour palette that heightens the sun-kissed skin tones and voluminous, textured curls styled by Panos Papandrianos. Fashion styling by Romy Frydman introduces a blend of utility and ornate layering, punctuated by delicate metallic jewellery and leather accents. With make-up by Jodie Boland, the series maintains a clean, organic finish that grounds the high-fashion silhouettes in an outdoor, elemental environment. The project is delivered through a blend of commercial and editorial imagery, occasionally incorporating analogue film techniques to amplify the grainy, atmospheric depth of the setting.

Editorial, Horizontal, Warm

Natural light

Lookbook, Advertising Campaign