Zimmermann: Resort Swim 25

Jan 2024

Zimmermann’s Resort Swim 25 collection leans into a raw, coastal aesthetic, capturing an effortless sense of seaside luxury. The campaign follows a model across rugged volcanic rock formations and expansive sandy beaches, highlighting the collection’s intricate lace detailing, utility-inspired silhouettes, and vibrant patterned textiles. Shot by photographer Benny Horne under the creative direction of Emil Vrisakis, the series utilizes warm, golden hour natural light to emphasize skin textures and the fluid movement of fabrics against the backdrop of a turquoise ocean. The visual language is defined by a clean, sun-drenched atmosphere, incorporating analogue film techniques and grainy textures that ground the editorial in a tactile, authentic sensibility. Creative agency Smile oversaw the production, which features fashion styling by Romy Frydman, voluminous textured curls by hair stylist Panos Papandrianos, and sun-kissed makeup by Jodie Boland.

Editorial, Horizontal, Warm

Natural light

Lookbook, Advertising Campaign