Natura Brand Identity 2018

Description

This graphic design image created for the Natura brand identity project features a bright yellow fabric flag or banner displayed against a dark background. The cloth surface shows natural folds and creases that distort the bold, heavy black uppercase typography reading human rights across the centre. The composition centres on the striking contrast between the vivid yellow textile and the stark black lettering. The clean execution highlights the powerful graphic statement.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign