Castell Peratallada Brand Identity 2017

About

The brand identity for Castell Peratallada stands as a masterclass in restrained, sophisticated corporate design, seamlessly blending heritage prestige with a thoroughly modern aesthetic. Executed with precision by the creative team at Séptimo, the project establishes a cohesive visual language that feels both timeless and structurally sound. The work leverages a disciplined approach to typography, utilizing a high-contrast serif font that appears across various applications, from tactile, letterpress-finished business cards in muted navy and olive tones to the digital interface of their hospitality-focused website. The design strategy prioritizes negative space and minimalist layouts to mirror the architectural integrity of the historic castle, effectively translating a physical landmark into a digital and commercial presence. Beyond the digital realm, the identity extends into live-action technique billboards, where high-quality food photography creates a sensory bridge between the brand and its rural roots in L'Emporda. The integration of studio strobe lighting for product captures contrasts beautifully with the organic, earthy foliage captured in outdoor installations. By focusing on a structured, high-end design vernacular, the project manages to create a professional identity that is as equally at home on a sleek laptop screen as it is on a rugged stone wall, ultimately positioning Castell Peratallada as a beacon of refined, contemporary elegance in the luxury hospitality sector.