Brand Identity 2018

Description

This graphic design project for Natura features a split composition against a dark grey background. On the left, a bright yellow poster displays bold black typography detailing human rights declarations. On the right, a person wearing all black stands with a large yellow paper bag covering their head, printed with black text and graphics. The stark contrast between the bright yellow elements and the dark surroundings creates a striking visual statement. The project was designed by Séptimo as part of the Brand Identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Black Seamless

Context

Advertising Campaign, Digital / Display Advertising