Nathaniels
New v Used
Brand
ProjectNew v Used
Date
Jan 2025
Description
The New v Used campaign for Nathaniels features a commercial spot highlighting the dealership's inventory selection. Set within a contemporary showroom, the film focuses on a presenter who navigates the comparison between new and pre-owned vehicle options. Produced by AdSmart from Sky, the project utilizes live-action technique to deliver a clean, professional aesthetic. The visual presentation emphasises the open-plan architecture and modern lighting of the showroom environment.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Color
Cobalt
Jet Black
Off-White
Background
Showroom
Context
Advertising Campaign
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