Napapijri, Zalando Choose Future Director's Cut 2023

Description

This video project for Napapijri and Zalando, titled Choose Future, begins with a close-up of a man lying amidst lush green grass before panning out to reveal the rectangular turf laid out in a minimal white studio. The camera then cuts to the man rising from the grass, wearing a dark jacket and dark trousers, and walking across the polished white floor toward a raised installation featuring an olive tree and woodland foliage. The cinematic staging contrasts organic textures with sterile architectural surfaces, creating a thoughtful narrative about nature and technology. The lighting remains soft and diffused throughout, accentuating the stark white backdrop and the rich greens of the natural elements.