Oba

Oct 2025

The brand identity for Oba encompasses a comprehensive visual system, blending architectural design with dynamic motion graphics. Developed by Recent and Pre-Reserved, the project defines a clean, minimalist aesthetic across both commercial interior layouts and digital touchpoints. The execution relies on 3D render/CGI techniques to establish a cohesive environment, featuring custom cabinetry, modular shelving, and geometric architectural forms. These structural elements are mirrored in the motion graphics, which utilize bold typography and structured grid systems to communicate information for the Public Library Amsterdam. Techniques such as motion graphics and precise CGI modelling allow for a fluid transition between detailed interior visuals and schematic blueprint animations. The design prioritizes clarity and functional composition, integrating vibrant chromatic accents against neutral backgrounds to highlight modular signage and interactive display systems.

Horizontal, Commercial, Clean, Minimalist

3D render / CGI, Motion Graphics

Brand Film / Corporate Video