music, wellness and place Brand Identity 2026

Description

An open folding hand fan rests across a collection of neatly stacked, closed wooden fans inside a woven wicker basket. The open fan features natural light-wood ribs and a pleated white paper leaf accented with an abstract, halftoned purple pattern and the clean uppercase typography SPECTRUM. Warm sunlight washes diagonally across the composition, highlighting the organic texture of the wicker weave and creating soft linear shadows across the pleated surfaces.

Style

Vertical, Commercial, Warm, Tactile

Techniques

Natural light

Color

Context

Advertising Campaign