Mugler

Nov 2023

For the 2024 campaign, Mugler leans into a high-energy, sculptural aesthetic that channels movement through dynamic poses and wind-swept silhouettes. Photographed by Marili Andre, the series centers on the iconic, multifaceted fragrance bottles, captured against crisp studio backgrounds. Creative director Katharina Korbjuhn orchestrates a polished visual language that prioritizes bold form, glossy textures, and high-contrast lighting. The project features model Sakeema at the center of the action, with styling by Taylor Thoroski that pairs sharp tailoring and catsuits with dramatic beauty details. Movement is a consistent thread across the imagery, brought to life through the choreography of Pat Boguslawski and intricate hair styling by Chiao Chenet, while precise makeup by Aurore Gibrien and manicures by Cam Tran complete the look. The execution maintains a clean, minimalist focus throughout the series.

Vertical, Commercial, Clean

Fragrance

White Seamless

Advertising Campaign