Mugler: One Mugler Fragrance 2024 by Marili Andre
Brand
Date
Nov 2023
Description
For the 2024 campaign, Mugler leans into a high-contrast aesthetic that emphasizes architectural form and kinetic energy. Captured by photographer Marili Andre, the series centers on the interaction between the models and the brand's iconic, multifaceted fragrance bottles. Creative direction by Katharina Korbjuhn guides the visual execution, which favors a minimalist studio backdrop to highlight sculptural silhouettes and textured fashion. Featuring styling by Taylor Thoroski and talent including Sakeema, the campaign utilizes dynamic motion—evidenced by flowing hair and deliberate, athletic posing—to convey a sense of power and polish.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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