Mugler
On Top of the World
Brand
ProjectOn Top of the World
Date
Oct 2024
Description
Mugler presents On Top of the World, a fragrance and beauty campaign shot on location across expansive urban rooftops. The series emphasizes high-altitude glamour and structural silhouette, leaning into a vertical, clean editorial aesthetic. Photographer Rodrigo Carmuega captures subjects against sprawling city skylines, utilizing natural light to highlight the sharp architectural lines of both the settings and the featured sculptural garments. Creative direction is led by Casey Cadwallader, with fashion styling by Eva Silatsa, hair by Olivier Schawalder, and makeup by Lucy Bridge.
Style
Vertical, Clean, Editorial, Warm
Techniques
Natural light
Industries
Fragrance
Color
Jet Black
Background
Rooftop
Context
Advertising Campaign
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