Mugler: On Top of the World

Oct 2024

Mugler presents On Top of the World, a fragrance campaign captured by photographer Rodrigo Carmuega. The project leans into high-fashion editorial aesthetics, placing subjects atop elevated Parisian rooftops to frame the brand's sculptural perfume bottles against expansive, dense cityscapes. Under the creative direction of Casey Cadwallader, the visuals highlight the structural silhouettes of the collection. Using natural light, the campaign emphasises clean lines and textured apparel, complemented by the styling of Eva Silatsa, hair by Olivier Schawalder, and makeup by Lucy Bridge. The work maintains a cohesive visual identity through vertical framing and a minimalist approach to the urban environment.

Vertical, Clean, Editorial, Warm

Natural light

Rooftop

Advertising Campaign