Mugler

Apr 2025

Mugler’s 2025 campaign for its Stellar fragrance collection centers on a series of clean, high-contrast visuals. Featuring models Alton Mason and Hunter Schafer, the imagery utilizes polished studio lighting to accentuate crystal-embellished garments, highlighting the aesthetic alignment between the brand's apparel and the iconic star-shaped fragrance bottles. Photographer Craig McDean leads the production with a sharp, commercial focus. The aesthetic is defined by its clean, vertical orientation and precise art direction, supported by fashion styling from Dara, hair styling by Benjamin Muller, makeup artistry by Lucy Bridge, and manicures by Lora de Sousa.

Vertical, Commercial, Clean, Polished

Fragrance

White Seamless

Advertising Campaign