Mugler
Mugler Stellar Fragrance 2025 Campaign
Brand
Date
Apr 2025
Description
Mugler’s 2025 campaign for the Stellar Fragrance collection features models Alton Mason and Hunter Schafer. The imagery focuses on the brand's signature star-motif bottles, presented against a stark white backdrop to highlight the high-contrast aesthetic. Photographer Craig McDean leads the production, utilizing sharp studio lighting to emphasize the crystal-embellished garments and clean lines. The project features fashion styling by Dara, hair styling by Benjamin Muller, makeup artistry by Lucy Bridge, and nail design by Lora de Sousa. The campaign delivers a polished, commercial look consistent with the fragrance category.
Style
Vertical, Commercial, Clean, Polished
Industries
Fragrance
Color
Jet Black
Silver
Background
White Seamless
Context
Advertising Campaign
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