Mugler: Mugler Stellar Fragrance 2025 Campaign
Brand
Date
Apr 2025
Description
Mugler presents the Stellar Fragrance 2025 campaign, a high-contrast editorial project featuring Alton Mason and Hunter Schafer. The visuals highlight the brand's iconic star-shaped fragrance bottles against a stark, minimalist backdrop, utilising studio lighting to capture the texture of crystal-embellished garments. The campaign was lensed by photographer Craig McDean, with fashion styling by Dara. The creative execution is supported by hair styling from Benjamin Muller, makeup artistry by Lucy Bridge, and manicures by Lora de Sousa, resulting in a polished aesthetic for the fragrance launch.
Style
Vertical, Commercial, Clean, Polished
Industries
Color
Jet Black
Silver
Background
White Seamless
Context
Advertising Campaign
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