Mugler: Mugler Fragrances Summer 2025
Brand
Date
Jul 2025
Description
The Summer 2025 campaign for Mugler Fragrances centres on a series of editorial images captured by photographer Karen Roze. The project leans into a moody, high-contrast aesthetic, utilising directional lighting to emphasise the multifaceted design of the fragrance bottles and the subjects' presence. The photography features models Jordan Barrett and Noemi Kassa in a domestic, interior setting defined by glossy surfaces and deep shadow work. Fashion styling by Eva Silatsa, hair by Dalibor Vrtina, and makeup by Lisa Michalik ground the visual approach in a sharp, tailored look, accented by manicuring work from Alex Feller.
Style
Vertical, Commercial, Moody
Industries
Context
Advertising Campaign
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