Mugler
MUGLER Alien Hypersense Eau de Parfum
Brand
Date
Feb 2024
Description
Mugler presents the Alien Hypersense Eau de Parfum campaign, a visual exploration of the fragrance's distinct identity through high-contrast imagery. Creative director Casey Cadwallader and photographer Calvin Pausania utilize vibrant neon lighting and sharp architectural framing to define the project's modern aesthetic. Featuring model Gia Bab, the campaign leans into a moody, chiaroscuro-heavy visual language. The execution balances structured, dark fashion with saturated color palettes, further refined by hair styling from Eldridge Mullenhof and Felitia Grace.
Style
Vertical, Commercial, Neon
Industries
Fragrance
Color
Jet Black
Context
Advertising Campaign
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