Mugler
ALIEN PULP
Brand
ProjectALIEN PULP
Date
Jan 2026
Description
The ALIEN PULP fragrance campaign for Mugler presents a sensory exploration of color and texture. Orchestrated by agency and creative leads Baron & Baron, the film utilizes low-key lighting and dramatic chiaroscuro to contrast deep shadows with vibrant, saturated violet tones. Produced by DIVISION US, the visuals center on liquid dynamics, featuring fluid ripples and tactile water sequences that ground the perfume bottle. The production incorporates extensive VFX work from House of Baron, Modern Post, and Company 3 to maintain a glossy, neon-infused aesthetic that emphasizes the campaign's cinematic quality.
Style
Horizontal, Cinematic, Neon, Glossy
Techniques
Low-key / chiaroscuro
Industries
Fragrance
Color
Violet
Jet Black
Background
Ocean
Context
Advertising Campaign, TVC / TV Commercial
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