Mugler: ALIEN PULP

Brand

Date

Jan 2026

Description

Mugler presents ALIEN PULP, a campaign film for the fragrance and beauty line that leans into a distinct, high-contrast visual identity. The project utilizes cinematic, low-key lighting to define its atmospheric, neon-drenched aesthetic, focusing on the interplay between deep shadows and reflective water surfaces. The execution features a series of precise movements, from liquid ripples to the deliberate placement of the perfume bottle. Close-up sequences frame the talent against a vibrant purple palette, highlighting glossy textures and sharp, dramatic compositions. The production was managed by DIVISION US, with creative direction led by Baron & Baron. Post-production and VFX services were provided by House of Baron, Modern Post, and Company 3.

Style

Horizontal, Cinematic, Neon, Glossy

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Violet

Jet Black

Background

Ocean

Context