Moynat: Moynat Kasing Lung Collection

Sep 2025

The Moynat Kasing Lung Collection campaign introduces a playful intersection of luxury craftsmanship and graphic artistry. Shot by photographer Theo Liu against a clean, high-key studio backdrop, the series utilizes direct flash lighting to accentuate the tactile monogram patterns and whimsical monster illustrations featured across the collection's leather goods. Guided by the creative vision of Carine Roitfeld, the imagery balances polished fashion aesthetics with lighthearted character detailing. The project features actors Michelle Yeoh and Tony Leung alongside ballet dancer Guillaume Diop, highlighting the versatile styling of the bags, totes, and accessories through a series of minimal, high-contrast portraits.

Vertical, Commercial, Clean

Flash

White Seamless

Advertising Campaign