Moynat
Moynat Kasing Lung Collection
Sep 2025
Moynat debuts its collaboration with artist Kasing Lung, bringing playful graphic illustrations to its signature range of luxury bags and leather accessories. The campaign features Michelle Yeoh, Tony Leung, and Guillaume Diop, who are presented against stark, clean studio backdrops that emphasize the contrast between the storied house’s monogrammed leather and the whimsical, animated character artwork. Photographed by Theo Liu with creative direction by Carine Roitfeld, the project employs direct flash lighting to highlight the intricate details of the collection’s charms and patterned finishes. The execution balances high-end fashion aesthetics with a spirited, graphic sensibility, showcasing the accessories through a mix of editorial portraiture and polished commercial photography.
Vertical, Commercial, Clean
Flash
Bags & Accessories
White Seamless
Advertising Campaign
